Natural & Nutraceutical Products | Health Ingredients

Healthplex Expo, Natural & Nutraceutical Products Shenzhen (HNCEXPO-Shenzhen) will be held from October 13–15, 2026, at the Shenzhen World Exhibition & Convention Center. The exhibition will showcase nutraceuticals, dietary supplements, functional foods, traditional Chinese tonics, natural and organic products, beauty and skincare products, smart health devices, and other innovative health solutions. Leveraging Shenzhen's strategic position within the Guangdong–Hong Kong–Macao Greater Bay Area, HNCEXPO-Shenzhen connects global brands with qualified buyers, including distributors, importers, retailers, cross-border e-commerce platforms, and food & beverage enterprises. The exhibition serves as a comprehensive business platform for product sourcing, networking, market insights, and industry collaboration, helping companies expand opportunities across South China, the Greater Bay Area, and international markets.

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The summit will explore topics including women’s health, lipid nutrition research, oral health, botanical ingredients, metabolic management, the importance of clinical research, the relationship between consumption scenarios and health demands, and eye health, to provide scientific and systematic solutions for full life cycle nutrition and health management. The summit will gather industry leaders to deeply analyze the core issues of full life cycle health management, exploring industry development opportunities, promoting two-way breakthroughs in nutrition science theory and practice, providing strategic guidance and innovative solutions for building a more robust health industry ecosystem.

The NIDC forum brings together representatives from regulatory authorities, research institutions, international standard-setting organizations, and industry leaders. Discussions will center on key topics such as import regulatory policies, standards development, scientific research breakthroughs, innovation in ingredients and technologies, cross-border trade channels, and market intelligence, injecting fresh momentum into the high-quality development of the health and nutrition industry.

The forum focuses on the integration of traditional Chinese medicine and the modern food industry, a core growth area of the health sector. The forum convenes authoritative experts, scholars, and corporate representatives from government, industry, academia, research, and application fields. In-depth discussions and exchanges will be conducted around critical topics including technological innovation, standards development, and market expansion. The forum not only provides a valuable platform for industry exchange and collaboration, but also pools collective wisdom and offered clear direction for the future development of the medicine and food homology industry.

The forum convenes industry experts, corporate representatives, and senior marketing practitioners to explore innovative marketing approaches and sustainable development pathways for the health industry under the new market landscape. Speakers will provide in-depth analysis of key trends shaping the health sector within social media and e-commerce ecosystems, and will examine opportunities across areas such as brand positioning strategies, the S2B2C social commerce model, emerging trust-based marketing approaches, ecosystem operations on WeChat Channels, and nutrition and health management as a segmented growth market. The forum combines forward-looking trend insights with practical case studies to establish a high-value exchange platform, empowering enterprises to seize market opportunities, build brand trust, and achieve sustainable business growth.

This forum focuses on cross-sector collaboration models, technological innovation, and service upgrading. It will bring together top industry experts, founders of leading enterprises, and front-line practitioners from across the country. Through keynote speeches, case studies, and interactive discussions, participants will be able to analyse cutting-edge technologies, innovative applications, and industry trends in the fields of food, nutrition, and health, offering enterprises actionable insights into innovation and development pathways, and jointly exploring sustainable growth opportunities for the nutrition and health industry.

The forum focuses on three of the most pressing issues in the industry: the tightening of cross-border e-commerce regulation, adjustments to the overseas enterprise registration system under the General Administration of Customs of China (GACC), and the official implementation of digital labeling policies. Multiple industry experts will be invited to interpret regulatory trends, analyze risks and challenges, and explore response strategies and breakthrough pathways for cross-border enterprises, while also sharing new opportunities arising from digitalized regulatory frameworks.

The forum focuses on core themes within the health industry, covering three key dimensions: theoretical foundations, product-level practices, and digital empowerment. Combining in-depth theoretical analysis with practical implementation experience, the forum will facilitate comprehensive discussions among industry experts, scholars, corporate leaders, and representatives from industrial organizations on topics including technological innovation, data transactions, and market trends. Beyond serving as an efficient platform for communication and collaboration, the forum will clearly articulate development trends and innovation pathways for the health industry in the context of digital transformation. Its outcomes are expected to further promote resource integration across the industry, help stakeholders capitalize on opportunities presented by the digital economy, and support the achievement of high-quality and sustainable development, contributing collective industry strength toward the realization of better health for all.

The 1V1 Product Matchmaking with E-Commerce Channels is strategically aligned with the ongoing upgrade of health consumption, aiming to create an efficient direct-connection platform between exhibitors and e-commerce channels. The event will feature the participation of major platforms such as Taobao Live, Xiaohongshu and Kuaishou, alongside prominent MCN agencies and e-commerce live streamers, including Be Friends, Sibu Group, Weiyu Shidai, Sunchain Media, Yoozy Cultur, Dandelion Digital, TOPSKY, IPLINK, Superstar Culture Media, Yangyang Haowu, Naiba Lege, Zeng Zong Couple, Zhang Shuting, etc. The event will facilitate closed-door one-on-one business meetings across high-potential segments including dietary supplements, tonic foods, ingestible beauty, smart health devices, healthy light meals, etc.

The HNC Shenzhen Overseas Buyers Business Matchmaking event will gather professional buyers from Thailand, Canada, Italy, India, Egypt, Pakistan, Morocco, and other countries. Through one-on-one negotiations and direct product sourcing, the event enables exhibitors to efficiently connect with international market resources, gain insights into overseas demand trends, and capture emerging cross-border trade opportunities, thereby fostering international exchange and cooperation within the health and nutrition industry.

The Health & Nutrition Communication Salon will be held on October 14. During the salon, several prestigious awards will be presented, including the “Greater Bay Area Premier Food Ingredients Award,” the “Health Industry Technological Innovation Excellence Award,” the “Outstanding Contribution to Health & Nutrition Award,” and the “Annual Intelligent Manufacturing Award in Health & Nutrition,” recognizing industry pioneers and exemplary innovators who have made outstanding contributions. The salon will feature well-curated programs enhancing interaction and exchange, while lucky draws will add further excitement and energy. The salon aims to effectively strengthen in-depth industry connections and collaboration, inspiring stakeholders to work together to inject sustained momentum into the growth and prosperity of the health and nutrition industry.